Marketing Manager

Job Summary

The Marketing Manager is responsible for managing, implementing and optimizing assigned integrated marketing campaigns and projects that support ASTRO meetings, products, services and organizational initiatives. This position manages day-to-day execution of campaigns across multiple channels, ensuring that schedules, deliverables, messaging, audience lists, approvals and reporting are accurate, timely and aligned with established marketing plans and priorities.

Reporting to the Assistant Director of Marketing, the Marketing Manager serves as hands-on support for campaign implementation, digital and email marketing, audience segmentation, project coordination, content development and performance reporting. This role is expected to identify opportunities, recommend solutions, anticipate project needs and help strengthen campaign quality and effectiveness.

The Marketing Manager collaborates closely with staff across ASTRO and may coordinate vendors, contractors or internal contributors, but is not expected to have formal supervisory responsibility. This is a hybrid role, with the expectation of commuting to ASTRO’s Crystal City office two days per week.

Job Responsibilities

Campaign and Project Management: Own day-to-day management of assigned marketing campaigns and projects for ASTRO meetings, products, services and initiatives, including schedules, deliverables, approvals, deployment plans, issue resolution and closeout activities.

Integrated Marketing Execution: Implement approved marketing plans across email, web, digital advertising, social media, print and other channels, ensuring that campaign elements are coordinated, timely, audience-focused and brand-aligned.

Audience Segmentation and Messaging Support: Support audience targeting and segmentation using CRM data, established audience criteria, previous campaign information and direction from marketing and program teams. Build and maintain campaign lists and assist with campaign setup and deployment across applicable marketing platforms.

Content Development and Quality Control: Draft, edit and prepare promotional copy for email, web, print, digital advertising and related marketing materials; route materials through established review and approval processes and incorporate feedback to ensure materials are clear, accurate, consistent with ASTRO’s voice and aligned with approved campaign objectives.

Timeline, Workflow and Stakeholder Coordination: Maintain project timelines, task assignments, approvals and dependencies with internal teams, designers, web staff, communications colleagues, vendors and other contributors; anticipate risks, flag barriers and recommend practical solutions to keep assigned campaigns on track.

Performance Tracking and Reporting: Monitor and compile campaign results, identify trends and develop actionable recommendations that improve reach, engagement, conversion, attendance, sales or other defined outcomes.

Procedures and Process Improvement: Follow established marketing procedures, templates, production processes and quality control standards. Maintain campaign documentation, project records, calendars, trackers and other marketing resources to support efficient and consistent execution.

Vendor and Budget Coordination: Coordinate routine project activities with assigned vendors, contractors or external contributors as needed; support execution of approved campaign budgets by tracking estimates, invoices, expenses and related documentation.

Minimum Qualifications

Education/Experience

• Bachelor’s degree in marketing, communications, business administration or a related field required; equivalent experience may be considered.
• Five to six years of related marketing experience, including hands-on responsibility for campaign execution, project coordination, digital marketing, email marketing, audience segmentation and performance reporting.
• Experience managing marketing campaigns or projects for meetings, conferences, educational programs, membership products, professional services or other complex offerings to defined audiences.
• Demonstrated ability to manage assigned areas of work with general supervision, exercise independent judgment, make sound recommendations, coordinate multiple stakeholders and improve campaign practices, workflows or quality-control processes.

Knowledge, Skills and Abilities

• Strong promotional writing, editing and message-development skills for email, web, print, digital advertising and social media channels.
• Strong understanding of integrated marketing practices, including audience segmentation, campaign calendars, channel coordination, CRM-supported targeting, A/B testing, basic marketing automation and campaign optimization.
• Strong project management and organizational skills, with the ability to manage multiple timelines, deliverables, approvals and competing priorities while maintaining accuracy and attention to detail.
• Ability to analyze campaign data, summarize results, identify actionable insights and recommend practical improvements to strengthen campaign performance, audience engagement and execution quality.
• Strong interpersonal and collaboration skills, including the ability to work effectively with internal departments, creative contributors, vendors and cross-functional project teams.
• Ability to develop and apply procedures, templates, timelines and quality-control practices that improve consistency, efficiency and reliability across assigned marketing work.

Desired Qualifications

• Experience marketing medical, scientific, healthcare, association, CME or professional education programs.
• Experience with email marketing, CRM, marketing automation, association management, analytics, web content management or digital advertising platforms.
• Experience using workflow and task management platforms such as Asana, Jira, Trello or similar systems.
• Experience coordinating vendors, contractors, freelance contributors or cross-functional production teams.
• Project management training, digital marketing certification or comparable professional development preferred.

Working Conditions

General office. Some travel required, approximately 3-5% of the time.

This job description should not be construed to imply that these requirements are the only standards for the position. Incumbents will follow any other instructions and perform any other related duties as may be required. ASTRO has the right to revise this job description at any time. ASTRO is an “at will” employer and as such, neither this job description nor your signature constitutes any form of contractual arrangement between you and ASTRO.