ASTRO's 60th Annual Meeting

Trade Show Terms

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W  

A

Advance Order
An order for show services sent to the contractor before move in.

Air-Ride
See PADDED VAN SHIPMENT.

Air Freight
Materials shipped via an airplane.

Air Wall
Movable barrier that partitions large areas. May be sound resistant but not necessarily sound proof.

Aisle Sign
Sign, usually suspended, indicating aisle number.

Audio Visual (A/V)
Equipment, materials and teaching aids used in sound and visual.

B

Backloader
Truck which loads from back opening door.

Backwall
Panel arrangement at rear of booth area.

Backwall Booth
Perimeter booth.

Baffle
Partition to control light, air, sound or traffic flow.

Bill of Lading (B/L)
Document listing goods to be shipped.

Blanket Wrap
Non-crated freight shipped via van line covered with protective blankets or padding.

Blister Wrap
Vacuum formed transparent plastic cover.

Bone Yard
Contractor storage area at show site.

Booth Number
Number designated to identify each exhibitor’s space.

Booth Security
Security personnel hired from a privately operated company. (Also PRIVATE SECURITY)

C

CAD
Computer-aided design.

Canopy
Drapery, awning or other roof-like covering space.

Capacity
Maximum number of people allowed in any given area.

Carpenter
Union that is responsible for uncrating of exhibits and display materials, installation and dismantle of exhibits including cabinets, fixtures, shelving units, furniture, etc., laying of floor tile and carpet, and recrating of exhibits and machinery.

Cherry Picker
Equipment capable of lifting a person(s) to a given height. (Also HIGH JACKER, SCISSOR LIFT)

Chevron
Type of cloth used for backdrops.

Corkage
The charge placed on bottled water, soda, and outside purchased food/beverage to be served in the exhibit facility.

Cross Bar
Rod used in draping or as a support brace.

Cut and Lay
Installation of carpet other than normal booth or aisle size.

CWT
Hundred weight. A weight measurement for exhibit freight. Usually 100 pounds.

D

Decorating
Dressing up exhibition with carpet, draping, plants, etc.

Decorator
Union that is responsible for hanging all signs except electrical signs, drape and cloth installation and tacked fabric panels.

Direct Billing
Accounts receivable mailed to individuals or firms with established credit.

Dismantle
Take down and removal of exhibits.

Display Builder
Company which fabricates displays.

Dock
See LOADING DOCK.

Dolly
Low, flat, usually two feet square, platform on four wheels used for carrying heavy loads.

Drayage
The unloading of your shipment, transporting it to your booth, storing and returning your empty crates and cartons, and reloading your shipment at the close of the show.

Drayage Charge
The dollar cost based on weight. 100 pound units; or hundred weight, abbreviated CWT, calculates drayage. There is usually a minimum charge. (See also CWT)

Duplex Outlet
Double electrical outlet.

E

Electrical Contractor
Company contracted by show management to provide electrical services to exhibitors.

Electrician
Union that handles installation of all electrical equipment.

Empty Crate
Reusable packing container in which exhibit materials were shipped. When empty crates are properly marked with an “EMPTY” sticker indicating booth number and company name, crates are removed, stored and returned at no charge.

Exclusive Contractor
Contractor appointed by show or building management as the sole agent to provide services. (Also OFFICIAL CONTRACTOR)

Exhibit Booth
Individual display area constructed to exhibit products or convey a message.

Exhibit Manager
Person in charge of individual exhibit booth.

F

Final Program
Program book for attendees listing session information and exhibitors and exhibit booth locations.

Fire Exit
Door, clear of obstructions, designated by local authorities to egress.

Fire Retardant
Term used to describe a finish (usually liquid) which coats materials with a fire-resistant cover.

Flameproof
Term used to describe material, which is, or has been treated to be fire-retardant.

Floor Manager
Person retained by show management to supervise exhibit area and assist exhibitors.

Floor Marking
Method of marking booth space.

Floor Order
Goods and/or services ordered on-site.

Floor Plan
A map showing layout of exhibit spaces.

Foam Core
Lightweight material with a styrofoam center used for signs, decorating, and exhibit construction.

Fork Lift
Vehicle with power-operated pronged platform for lifting and carrying loads.

Freight
Exhibit properties, products and other materials shipped for an exhibit.

Freight Aisle
Aisle to remain clear for incoming freight.

Freight Forwarder
Shipping company.

Full Booth Coverage
Carpet covering entire area of booth.

G

Garment Rack
Frame which holds apparel.

General Contractor
Company which provides all services to exhibition management and exhibitors.

Guarantee
The number or servings of a food/beverage item to be paid for, whether or not they are actually consumed; usually required 48 to 72 hours in advance.

H

Hand-Carryable
Items that one person can carry unaided, without the use of hand trucks or dollies.

Hand Truck
Small hand-propelled implement with two wheels and two handles for transporting small loads.

Hardwall Booth
Booth constructed with plywood or similar material as opposed to a booth formed by drapery only.

Header
Fascia or overhead illuminated display sign.

High Jacker
See CHERRY PICKER.

Hospitality Suite
Room or suite of rooms used to entertain guests.

I

I and D
Install and dismantle.

ID Sign
Booth identification sign.

Illumination
Lighting available in exhibition hall, built into exhibit or available on a rental basis.

Infringement
Use of floor space outside exclusive booth area.

Inherent Flameproof
Material that is permanently flame resistant without chemical treatment.

Installation
Setting up exhibit booth and materials according to instructions and drawings.

Island Booth
An exhibit space with aisles on all four sides.

J

Job Foreman
Individual who is in charge of specific projects.

K

Kiosk
Freestanding pavilion or light structure.

L

Labor
Refers to contracted workers who perform services.

Labor Call
Method of securing union employees.

Labor Desk
On-site area from which service personnel are dispatched.

Light Box
Enclosure with lighting and translucent face of plastic or glass.

Loading Dock
Area on premises where goods are received.

Lobby
Public area which serves as an entrance or waiting area.

Lock-up
Storage area which can be locked up.

M

Marshalling Yard
Check-in area for trucks delivering exhibit material.

Modular Exhibit
Exhibit constructed with interchangeable components.

Move In
Date set for installation. Process of setting up exhibits.

Move Out
Date set for dismantling. Process of dismantling exhibits.

Mylar
Trade name for plastic material.

N

Net Square Feet
The amount of space occupied by exhibits in a facility, not including aisles, columns, registration area, etc.

No Freight Aisle
Aisle that must be left clear at all times during setup and dismantle. Used to deliver freight, remove empty boxes and trash, and in case of emergency.

O

Official Contractor
See EXCLUSIVE CONTRACTOR.

On-site Order
Floor order placed at show site.

On-site Registration
Process of signing up for an event on the day of, or at the site of, the event.

Overtime (O.T.) Labor
Typically work performed on overtime, before 8:00 a.m. and after 4:40 p.m. Monday through Friday and all hours on Saturdays, Sundays and holidays.

P

Package Plan
Management providing furniture and/or services to exhibitors for a single fee.

Padded Van Shipment
Shipment of crated or uncrated goods such as product or display materials. (Also VAN SHIPMENT, AIR-RIDE).

Pallet
Wooden platform used to carry goods. (Also SKID)

Pegboard Panel
Framed panel of perforated hardboard.

Perimeter Booth
Exhibit space located on an outside wall.

Pipe and Drape
Tubing with drape which separate exhibit booths.

Planting
Floral d├ęcor to enhance the appearance of the exhibition.

Preregistered
Registration which has been made in advance with necessary paperwork.

Press Room
Space reserved for media representatives.

POV
A privately owned vehicle, such as a passenger car, van or small company vehicle, as distinguished from trucks, tractor-trailers and other over-the-road vehicles. A POV left unattended will almost certainly be towed away. If you must unload a POV, use the POV line.

POV Line
Special loading dock reserved for POV’s where materials are unloaded at prevailing drayage rates. To get on a POV line, driver reports first to marshalling area.

Private Security
See BOOTH SECURITY.

Pro-number
Number designated by a freight forwarder to a single shipment, used in all cases where the shipment must be referred to.

Q

Quad Box
Four electrical outlets in one box.

R

Rail
See SIDE RAIL.

Rear-lit
Method of lighting transparency from behind.

Registration
Process by which an individual indicates their intent to attend a trade show.

Rental Booth
Complete booth package offered to exhibitors on a rental basis.

Rigger
Union that is responsible for crating, un-skidding, positioning and re-skidding of all machinery.

Riser
A platform for people or product.

S

Scissor Lift
See CHERRY PICKER.

Security Cages
Cages rented by exhibitors to lock up materials.

Service Charge
Charge for the services of waiters/waitresses, housemen, technicians and other food function personnel.

Shop
Service contractor’s main office and warehouse.

Showcard
Material used for signs.

Showcase
Glass-enclosed case for articles on display.

Show Manager
Person responsible for all aspects of exhibition.

Show Office
Management office at exhibition.

Shrink Wrap
Process of wrapping loose items on pallet with transparent plastic wrapping.

Side Rail
Low divider wall in exhibit area, usually 36 inch high drape.

Skid
See PALLET.

Skirting
Decorative covering around tables/risers.

Space Assignment
Booth space assigned to exhibiting companies.

Space Rate
Cost per square foot for exhibit area.

Special Handling
Applies to display and/or product shipment requiring extra labor, equipment or time in delivery to booth area.

Staging Area
Area adjacent to main event area for setup, dismantling and temporary storage.

Stanchions
Decorative posts which hold markers or flags to define traffic areas. Ropes or chains may be attached.

Stop Job
When an exhibitor is doing some type of work in their booth which is claimed by a union, that union’s steward will request that you go to the service desk so that the contractor can supply the exhibitor union labor.

Straight Time (S.T.) Labor
Work performed on straight time, usually from 8:00 a.m. to 4:30 p.m., Monday through Friday.

T

T and M
See TIME AND MATERIALS.

Target Date
Move-in date assigned to exhibitors by the general contractor and show management.

Teamster
Union that handles all material in and out of the Exhibit Hall except machinery. Exhibitors are permitted to hand carry small packages into the exhibition hall.

Tent
Portable canvas shelter for outside.

Time and Materials
Method for charging services on a cost-plus basis. (Also T and M)

Traffic Flow
Movement of people throughout an area.

U

Union
An organization of workers formed for mutual protection and for the purpose of dealing collectively with their employer in wages, hours, working conditions and other matters pertaining to their employment.

Union Steward
On-site union official.

V

Van Shipment
See PADDED VAN SHIPMENT.

Velcro
Material used for fastening.

W

Waste Removal
Removal of trash from the building.

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