By Laura Thevenot, ASTRO CEO
In the wake of the COVID-19 pandemic, we know that each ASTRO member has been impacted as you continue to provide world-class cancer treatment to your patients (and manage a host of new responsibilities like homeschooling children). Likewise, ASTRO has been impacted in many ways as we continue our work to provide high quality services to our members. As we launch registration for our virtual Annual Meeting on July 9, I want to explain how this meeting is coming about and why your participation is so important.
The ASTRO Annual Meeting is the primary income source for ASTRO, which is a 501(c)6 nonprofit. Unfortunately, ASTRO is not eligible to apply for any of the financial support available to many small businesses as a result of the pandemic. While membership dues produce roughly 15% of the organization’s overall budget, the Annual Meeting and income generated by the sponsorships, exhibitors and attendees is the revenue engine for ASTRO’s overall operations. This allows ASTRO to provide members with education and training for their practice, reimbursement and health policy expertise, advocacy work on Capitol Hill, clinical practice guidelines, safety resources and so much more.
Last year in anticipation that more than 11,000 radiation oncologists, residents, physicists and other health care professionals would descend on Miami in support of the Annual Meeting, ASTRO secured contracts with numerous entities including the Miami Convention & Visitors Bureau, 54 hotel properties, transportation service providers, audio/visual firms, and much more. While the ASTRO Board acted quickly to change course to a virtual Annual Meeting due to COVID-19, there are still many contracts and significant damages that we are contractually obligated to pay. We do hold event cancellation insurance, which will offset some of these expenses, but we are in line behind more than 170 other medical meetings that canceled before us.
With the cancellation of the in-person event and other revenue generators, ASTRO proactively looked to streamline day-to-day operations and adjust budgets. Like many of you, we suspended all business travel, cut professional development and other costs and implemented pay and benefit cuts for all staff in an effort to curtail spending given the extraordinary disruption and an uncertain future. We instituted these budget cuts to avoid staff layoffs and maintain our commitment to provide you with the support and educational content you need. For ASTRO to continue to play its role in supporting members, we also need to keep the ASTRO organization healthy and fiscally sound.
In an effort to produce an immersive and interactive virtual meeting, ASTRO then invested in an online platform that is being customized for our community’s unique needs, including networking and interview opportunities and an expansive exhibit hall. I promise you this will not be a hyped up Zoom call! This virtual meeting will be immersive and unlike anything you have ever experienced before. This transition to a virtual platform required us to negotiate and secure new contracts with a range of vendors including an online platform provider, videographers and audio technicians, digital designers to create online materials, support to produce trainings and onboarding for all presenters and exhibitors, and so much more. Everything we have done to produce this Annual Meeting was done to create a world-class, unforgettable learning experience for you.
We recognize that every member of the ASTRO community has been impacted in so many ways by the pandemic, including financially. Based on our COVID-19 practice survey, we know that your patient volumes have been negatively impacted and therefore you expect revenue declines this year. At the same time, we have seen the resilience of radiation oncology during the pandemic, and we marvel with pride in your ability to provide cancer patients with needed treatments and services without disruption. We also know that cancer doesn’t wait for a COVID-19 vaccine, and the need to get the latest science out to the global oncology community is more pressing than ever.
Because we understand that both your time and financial resources are precious, we are making the content available to all registered attendees for 30 days to allow you time to view materials at a pace that works best for you. One of the top complaints we get about our meeting is that there are too many competing sessions, so key content is missed, but not this year! This format and the 30-day window allow us to provide over 200 hours of CME credits — something that has never been possible, nor ever offered before during a four-day meeting. We hope that the financial savings from airfare, hotel and meals will make it possible for more members than ever to participate and learn at our Annual Meeting. In recognition of the fiscal impact our meeting cancellation will have on the Miami Beach area, a portion of all early-bird registration fees will be donated to two local cancer patient support organizations in the greater Miami area.
While everything is different for the 2020 Annual Meeting, we hope that our community will continue to gather to learn from each other, network and show our resilience as we continue to make our way through this unprecedented time. Thank you for all that you do for ASTRO and for your care and support of cancer patients.